Mother’s Day can be a minefield for beauty brands—too gentle, and you risk irrelevance; too aggressive, and you compromise trust. R360Growth struck the balance. We designed a strategy grounded in empathy and relevance, crafted to connect with real people, not just inboxes.
The outcome? An 85% increase in both revenue and orders. No gimmicks. No fluff. Just smart, sensitive retention marketing built for 2025.

Setting a New Standard: +85% Revenue & Orders

‍‍R360Growth’s 2025 Mother’s Day strategy achieved what 90% of beauty brands only dream of: an 85% surge in both revenue and orders compared to the previous year. But these weren’t just numbers, they were the result of a campaign built on empathy, personalisation, and a deep understanding of the customer journey.

Human Touchpoints at Every Step

What truly set this campaign apart was the genuine thoughtfulness woven into every message, every reminder, and every interaction. From the very first email, subscribers were given the option to opt out of Mother’s Day communications, a simple, respectful gesture that fostered trust and loyalty. This sensitivity ensured that no customer felt overlooked or uncomfortable during a potentially delicate time.

For those who stayed on the list, the experience felt personal from start to finish. Dynamic content tailored gift suggestions based on each recipient’s preferences and purchase history, making every email feel like it was crafted just for them. Subject lines greeted subscribers by name, while stories and testimonials celebrated the many ways people experience Mother’s Day, honouring not just mothers, but all who nurture and care.

Personalisation That Resonates

R360Growth’s approach to personalisation went far beyond basic segmentation. Every touchpoint was optimised to make the customer feel seen and valued. Automated flows were themed for Mother’s Day, but always with a gentle, inclusive tone.

The results spoke volumes:

  • Personalised campaigns delivered over 30 times more revenue than generic sends.
  • Bespoke flows saw dramatic lifts in conversions and average order value, proving that timely, relevant reminders drive real action.

R360Growth’s campaign didn’t just meet industry benchmarks, it crushed them. With increases in AOV and RPR both exceeding the top 10% of Klaviyo beauty brands, and total revenue and orders up by 85%, this Mother’s Day campaign proved that empathy and performance go hand in hand.

Only 10% of brands ever hit Klaviyo’s top performance tier. To get there, you have to beat 90% of your competitors on order rate, revenue per recipient, and engagement.
R360Growth didn’t just make the cut—we raised the bar. Our Mother’s Day strategy set a new standard for what beauty brands can achieve with live, dynamic email marketing.

Why Sensitivity and Personalisation Win

  • Empathy Builds Loyalty: Offering opt-outs for sensitive subscribers reduced unsubscribes and built long-term trust.
  • Personalisation Drives Action: Genuinely tailored messages massively outperformed generic blasts.
  • Smart Resends Unlock Revenue: Targeted follow-ups to non-openers delivered significant incremental sales.
  • Inclusivity Expands Reach: Celebrating all forms of care resonated with a wider, more diverse audience.

Key Takeaways for Beauty Brands

  • Lead with Heart: Recognise the complexity of holidays; offer opt-outs and inclusive messaging.
  • Personalise Beyond the Name: Connect with stories, options, and real-life moments.
  • Be Present, Not Pushy: Well-timed, relevant reminders outperform frequent, generic sends.
  • Balance Data and Empathy: The best campaigns are powered by analytics and guided by compassion.
    ‍

Ready to leave your competitors behind? Only 10% of brands reach Klaviyo’s top tier and the secret is live, dynamic email marketing, used by just 3% of the industry.

R360Growth gives you the strategy and tools to break into that elite group. Don’t blend in, stand out. Partner with R360Growth and lead the pack.

‍